Valeriu, Curmei Catalin; Tudor, Ionescu Florin; Andrei, … - In: Annals of Faculty of Economics 1 (2011) 1, pp. 730-735
The main purpose of the present paper is to identify the framework and the necessary conditions for the small and medium sized enterprises (SMEs) to be able to adopt the strategic marketing planning. Also, the paper aims to underline the importance of the strategic marketing planning and the...
