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segmentation
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International journal of Indian culture and business management : IJICBM
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Global business review
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ECONIS (ZBW)
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Segmenting and profiling of mobile app users on their lifestyle - implications for attitude and usage behaviour
Arora, Neerja
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
33
(
2024
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10015323324
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2
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
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3
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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4
Segmenting mobile banking users based on the usage of mobile banking services
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
22
(
2021
)
3
,
pp. 689-704
Persistent link: https://www.econbiz.de/10012591370
Saved in:
5
Relationship between knowledge management practices and performance : a segmentation study in Indian private sector
Joshi, Himanshu
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012598696
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