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Segmenting and profiling of mobile app users on their lifestyle - implications for attitude and usage behaviour
Arora, Neerja; Chawla, Deepak - In: International journal of Indian culture and business … 33 (2024) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10015323324
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Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta; Chawla, Deepak; Venkatesh, Umashankar - In: Journal of internet commerce 14 (2015) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak; Gupta, Shruti - In: International journal of Indian culture and business … 24 (2021) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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Segmenting mobile banking users based on the usage of mobile banking services
Chawla, Deepak; Joshi, Himanshu - In: Global business review 22 (2021) 3, pp. 689-704
Persistent link: https://www.econbiz.de/10012591370
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Relationship between knowledge management practices and performance : a segmentation study in Indian private sector
Joshi, Himanshu; Chawla, Deepak - In: International journal of Indian culture and business … 23 (2021) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10012598696