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Dilemmas and challenges in the marketing of hybrid organizations: A theoretical exploration of Dutch sheltered work companies
van der Torre, Lieske; Fenger, Menno; van Twist, Mark; … - In: International Journal of Financial Studies 2 (2014) 1, pp. 1-14
This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies. Hybrid organizations are organizations that combine tasks and characteristics of governmental organizations, private (for profit) organizations, and non-profit organizations. In...
Persistent link: https://www.econbiz.de/10010421252
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Dilemmas and Challenges in the Marketing of Hybrid Organizations: A Theoretical Exploration of Dutch Sheltered Work Companies
Torre, Lieske van der; Fenger, Menno; Twist, Mark van; … - In: International Journal of Financial Studies 2 (2014) 1, pp. 1-14
This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies. Hybrid organizations are organizations that combine tasks and characteristics of governmental organizations, private (for profit) organizations, and non-profit organizations. In...
Persistent link: https://www.econbiz.de/10010740613
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Dilemmas and challenges in the marketing of hybrid organizations : a theoretical exploration of Dutch sheltered work companies
Torre, Lieske van der; Fenger, Menno; Twist, Marcus J. … - In: International Journal of Financial Studies : open … 2 (2014) 1, pp. 1-14
This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies. Hybrid organizations are organizations that combine tasks and characteristics of governmental organizations, private (for profit) organizations, and non-profit organizations. In...
Persistent link: https://www.econbiz.de/10010244007