In the marketing area, planning might be defined as an anticipation process of those changes that affect the market and as an elaboration process of the corresponding action means. It will result in a marketing plan, which might be tactical (short-term period), spread on a period of time that...

“Play”, “plaything” are words with which our mind fly away to the extraordinary period of our life – the childhood, when all things are perfect. In this paper we analyze the implication of “play” ideea in the labyrinth of marketing strategy, and marketing policy. We will...

From human activities are resulting huge amounts of waste, with different types of impact: lands changing, visual discomfort, air pollution, surface water pollution, soil fertility changes etc. Romania, a European Union member state, faces in turn with annual generation of significant quantities...