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Brand equity: How is it affected by critical incidents and what moderates the effect
Hildebrandt, Lutz; Tischer, Sven - 2012
To explore how occurring critical incidents affect customer-brand relations, this study measures the impact on the basis of an online experiment. For this purpose, 1,122 usable responses are gathered considering the smartphone brands of Apple and Nokia as well as different scenarios. The...
Persistent link: https://www.econbiz.de/10010318786
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Aplicación de un modelo de ecuaciones estructurales para analizar los sistemas de gestión en la integración de la RSC y su influencia en la estrategia y el performance de las empresas tecnológicas
Bernal Conesa, Juan Andrés; de Nieves Nieto, Carmen; … - In: Revista de Métodos Cuantitativos para la Economía y … 21 (2016), pp. 77-102
The importance of management systems for the integration of CSR in the company strategy is a vital resource that has been little studied in technology companies. In this paper a structural equation model is proposed in order to explain the in uence of CSR and its integration into the management...
Persistent link: https://www.econbiz.de/10011787581
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Brand equity – how is it affected by critical incidents and what moderates the effect
Tischer, Sven; Hildebrandt, Lutz - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2012
To explore how occurring critical incidents affect customer-brand relations, this study measures the impact on the basis of an online experiment. For this purpose, 1,122 usable responses are gathered considering the smartphone brands of Apple and Nokia as well as different scenarios. The...
Persistent link: https://www.econbiz.de/10011277261
Cover Image
Aplicación de un modelo de ecuaciones estructurales para analizar los sistemas de gestión en la integración de la RSC y su influencia en la estrategia y el performance de las empresas tecnológicas
Bernal Conesa, Juan Andrés; Nieves Nieto, Carmen de; … - In: Revista de métodos cuantitativos para la economía y … 21 (2016), pp. 77-102
The importance of management systems for the integration of CSR in the company strategy is a vital resource that has been little studied in technology companies. In this paper a structural equation model is proposed in order to explain the in uence of CSR and its integration into the management...
Persistent link: https://www.econbiz.de/10011517116