Cachon, Gérard P.; Randall, Taylor; Schmidt, Glen M. - In: Manufacturing & Service Operations Management 9 (2007) 4, pp. 457-479
The bullwhip effect is the phenomenon of increasing demand variability in the supply chain from downstream echelons (retail) to upstream echelons (manufacturing). The objective of this study is to document the strength of the bullwhip effect in industry-level U.S. data. In particular, we say an...
