Purpose of this applicative project research (ARRS L5-2329) is the identification and analysis of the key process indicators which significantly contribute to the benefits of the business processes exploitation in the company of Luka Koper, d.d. Beside that is our intention to display the...

The aim of this paper is to contribute to the successful implementation of the sustainability corporate strategies. First, starting from the new strategic challenges of the 21st Century, it summarizes the theoretical background of the sustainability. In the next step, it determines the...

The relationship between brands and consumers has evolved significantly over time. Companies that own successful brands have the power to modify the existing system of values and behaviors in society and even create a completely new lifestyle. This power is derived from the mass of loyal...