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Consumer protection and sustainable development : key green research areas

Jarosław Kozar, Łukasz; Paduszyńska, Marta - In: Ekonomia i prawo 23 (2024) 2, pp. 413-435

Persistent link: https://www.econbiz.de/10015405345

Sustainable marketing : market-driving, not market-driven

Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165

Persistent link: https://www.econbiz.de/10012485425

Sustainable Marketing : Strategic Marketing for People, Planet and Profit

Shams, S. M. Riad; Brown, David M.; Hardcastle, Kimberley - 2025

Marketing Dynamics and Stakeholder Value Creation for People, Planet, and Profit -- Product and Service Development for People, Planet, and Profit -- Pricing Strategy for People, Planet, and Profit -- Brand Management, Marketing Communication, and Promotion Management for People, Planet, and...

Persistent link: https://www.econbiz.de/10015340070

The performance of green communication across social media : evidence from large-scale retail industry in Italy

Crapa, Giuseppe; Latino, Maria Elena; Roma, Paolo - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 493-513

Persistent link: https://www.econbiz.de/10014465302

Towards marketing fo funcionality : insights from Michelin and Hilti

Ben Slimane, Karim; Chaney, Damien - In: Journal of strategic marketing 23 (2015) 3, pp. 224-237

Persistent link: https://www.econbiz.de/10011300853

Sustainable development and green tourism : new practices for excellence in the digital era

Misso, Rosa; Andreopoulou, Zacharoula; Cesaretti, Gian Paolo - In: Journal for international business and entrepreneurship … 11 (2018) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10011879314

Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece : women's agro-tourism cooperatives

Tsiaras, Stefanos; Triantafillidou, Eleni; Katsanika, … - In: International journal of electronic customer … 10 (2016) 1, pp. 54-64

Persistent link: https://www.econbiz.de/10011687967

Youths' word-of-mouth in a developing country : roles of green promotion and green brand loyalty

Thanh Hai Phan; Ngoc Diep Nguyen; Hai Giang Ha; Mai Trang Le - In: Business, mangagement and economics engineering : BMEE 22 (2024) 1, pp. 112-137

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

Persistent link: https://www.econbiz.de/10015052640

Environmental Sustainability in Emerging Markets : Consumer, Organisation and Policy Perspectives

Nguyen, Ninh (ed.); Nguyen, Hoang Viet (ed.); … - 2022

Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need (Nguyen) -- Chapter 2: The Green Consumers in Emerging Markets: Who are They? (Yadav) -- Chapter 3: Green Food Consumption in China (Dang) -- Chapter 4: Key Determinants of Green Purchase Behaviour in...

Persistent link: https://www.econbiz.de/10013202333

Sustainability marketing beyond sustainable development : towards a degrowth agenda

Lloveras, Javier; Marshall, Adam P.; Vandeventer, James S. - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 17/18, pp. 2055-2077

Persistent link: https://www.econbiz.de/10014234284