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Persistent link: https://www.econbiz.de/10011649390
Previous research has considered how exploratory market learning processes moderate market and technological uncertainty in radical product development. Scholars argue that new product development (NPD) teams may increase the chances of success of radically new projects by acquiring,...
Persistent link: https://www.econbiz.de/10005451026
Previous research has considered how exploratory market learning processes moderate market and technological uncertainty in radical product development. Scholars argue that new product development (NPD) teams may increase the chances of success of radically new projects by acquiring,...
Persistent link: https://www.econbiz.de/10010731064