Consistent with the theories of planned behavior and social contagion, this study is based on the notion that entrepreneurial intentions affect entrepreneurial behavior ("conversion channel"), which in turn affects others' intentions ("contagion channel"). GMM estimation results of a...

The fashion industry has been continuously growing over the years, yet it is an industry that was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine the factors affecting buying behavior of Filipinos towards clothing apparel during the COVID-19 pandemic. There...

Mobile banking is a service provided by a bank that allows full remote control of customers' financial data and transactions with a variety of options to serve their needs. With m-banking, the banks can cut down on operational costs whilst maintaining client satisfaction. This research examined...

Among scholars, there is an interest in understanding how entrepreneurial behavior is influenced by the consequences of crises. The COVID-19 pandemic may negatively or positively affect individuals' behavior, including entrepreneurial intention. Thus, this paper seeks to study whether or not the...

This study investigates the determinants of buying intention towards healthy foods in Malaysia through a modification of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an online questionnaire survey from 375 respondents in...

The purpose of this Special Issue is to show progress regarding current research and literature on the theme of "Current Trends in Tourism under COVID-19 and Future Implications for Sustainability". In particular, this Special Issue of the peer-reviewed international journal Sustainability...

This study investigated the relationships between commitment and control approaches and the use of competency management by adopting the theory of planned behavior. Questionnaires were filled out by 43 human resource experts working in different organizations. We expected components of the...

The collaboration between researchers from higher education institutions and firms deserves more research efforts and knowledge about the practices that favor or hinder this essential and valuable activity. Hence, we make the claim that attitudes, social norms, and perceived control over...

Due to its low entry barrier, minimal overhead, and high return on investment, digital marketing has become more popular among startups, small and medium-sized enterprises as well as all businesses. There is a high need for workers skilled in Digital Marketing, so it is no surprise that schools...

This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention towards products associated with cause-related marketing (CRM) campaigns in the South Asian context. Despite few studies using global measures of TPB in specific contexts to...