In a world where, lately, on one hand, more destinations can be “replaced” one for the other and the tourists’ desire to find a mean of expressing their own identities (Morgan, Pritchard, 2004, pp. 50-80) is more and more evident, and, on the other hand, the image is gradually replacing...

Nowadays, tourism destinations are increasingly determined to convey an unique and competitive identity within the consumer’s mind. Despite the fact that a growing attention has been paid to the destination brand, in practice there is an inconsistency and sometimes an inexplicable lack of...

Although nowadays there are many controversies regarding the three regionalization dimensions (the positive-scientific regionalization, the symbolic- informal regionalization and the normativeformal regionalization) in terms of the modification of the third, due to the norms and principles of...