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From Patañjali to the "Gospel of Sweat" : yoga’s remarkable transformation from a sacred movement into a thriving global market
Munir, Kamal
;
Ansari, Shahzad Shaz
;
Brown, Deborah
- In:
Administrative science quarterly : ASQ
66
(
2021
)
3
,
pp. 854-899
Persistent link: https://www.econbiz.de/10012608471
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