In this paper, we review the historical reasons behind the success of Swiss private banks and discuss whether they possess the attributes necessary to be successful in the future. We suggest that although Swiss banquiers are well positioned to retain their global supremacy, they do need to make...

The world of private banking is undergoing tremendous change. Regulatory pressures combined with intensive competition are forcing the world's oldest and most respected banks, the Swiss banquiers, to look beyond their national borders and concentrate on exporting their domestic success into the...