Consumers' preferences for meat quality attributes such as color influence their purchasing decisions. Better understanding of consumer preferences can help meat processors and others attain effective product development and marketing and inform public policy decisions on nutrition and food...

This paper presents an application of the contingent valuation method (CVM) and choice experiments (CEs). We examine consumer willingness to pay (WTP) for different health risk reduction levels of Salmonellosis and Campylobacteriosis acquired from the consumption of chicken breast. We test for...

The aim of this study is to evaluate both qualitatively and quantitatively the value of new information about and the information systems set for credence characteristics of beef. Economics of information is our theoretical framework. The quantitative approach focuses to measure the ex ante...

This paper focuses on estimating consumers' willingness to pay for and willingness to accept irradiated food using a non-hypothetical experiment utilizing real food products (i.e., irradiated ground beef), real cash, and actual exchange in a market setting. Single-bounded and one and one-half...

This paper aims at assessing: 1) consumers' habits concerning beef consumption and their responses to the BSE both immediately and at a longer term; 2) consumers' attitudes and willingness to pay for organic beef, an obvious alternative to regular beef in terms of safety. It is based on two...

In recent decades, one of the problems affecting the environment has been the increased use of plastics in agriculture, often illegally performed by open burning in the fields. The adoption of biodegradable products may represent an important opportunity to increase the environmental...

This study was undertaken with the primary purpose of assessing the welfare gain to local residents resulting from olive trees. A secondary but important aim was to underline the multifunctional role of olive farming. In fact, we know that olive plantation has potentially socially benefits. In...

Since their introduction in the early 1990s, genetically modified organisms in agriculture tended to emphasize improved yield. Europeans, perceiving unacceptable risk and too little benefit, resoundingly disapproved of GMO use in agro-food processes. More recently, research has turned to...

In recent years an increasing consumer preference for regional food can be observed, both in Germany and in other European countries. Regression models investigating this region-of-origin effect are rare and in most cases the region or sample size under consideration is quite small. Different...

We conduct a within-sample test of hypothetical bias and parameter equality between a hypothetical stated choice (SC) experiment using pictures and a real choice (RC) experiments using products. With exception of the none-of-these alternative-specific dummy, we cannot reject parameter equality...