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Does media influence fashion consciousness of Muslim women consumers : evidences from the United Arab Emirates
Sakkthivel, A. M.; Shameem, Beenish; Mushtaq, Saleem - In: International journal of business innovation and … 22 (2020) 4, pp. 523-545
Persistent link: https://www.econbiz.de/10012270952
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Examining the mediation effect of exogenous variables over brand switching behaviour : evidence from Indian women consumers
Sakkthivel, A. M.; Moovendhan, V. - In: International journal of business excellence : IJBEX 31 (2023) 4, pp. 500-520
Persistent link: https://www.econbiz.de/10015060793
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The influence of price and brand on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.; Ahmed, Gouher; Amponsah, Christian Tabi - In: International journal of business innovation and … 28 (2022) 2, pp. 141-161
Persistent link: https://www.econbiz.de/10013253134