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Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
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Smart Packaging : intelligente Verpackungen im Supermarkt von morgen
Hennig, Andrea
;
Kastner, Sonja
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 149-167)
.
2010
Persistent link: https://www.econbiz.de/10011388028
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Financial valuation of luxury brands
García, María Ruiz
- In:
New luxury management : creating and managing …
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(pp. 85-102)
.
2017
Persistent link: https://www.econbiz.de/10011609197
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Bewertung von Markenrechten im Zuge der Unternehmensbewertung
Aigner, Johann
;
Stiegler, Harald
- In:
Bewertung von Unternehmen : Festschrift für …
,
(pp. 241-295)
.
2016
Persistent link: https://www.econbiz.de/10011610109
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Developing an effective digital presence
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
,
(pp. 138-160)
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2017
Persistent link: https://www.econbiz.de/10011582700
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Measuring brand awareness campaign evaluation and web analytics
Christov, Alexander
;
Hausmann, Verena
;
Williams, Susan P.
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Digital and social media marketing : a results-driven …
,
(pp. 279-300)
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2017
Persistent link: https://www.econbiz.de/10011582721
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Finding sources of brand value : developing a stakeholder model of brand equity
Jones, Richard
- In:
Advances in corporate branding
,
(pp. 119-147)
.
2017
Persistent link: https://www.econbiz.de/10011584999
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The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
Advances in corporate branding
,
(pp. 148-174)
.
2017
Persistent link: https://www.econbiz.de/10011585002
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Entwicklung einer einzigartigen Arbeitgebermarke auf Basis gelebter Markenwerte bei der TNT Express GmbH
Seifert, Jürgen
- In:
Erfolgreiches Personalmanagement im demografischen …
,
(pp. 39-51)
.
2015
Persistent link: https://www.econbiz.de/10010501308
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