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The global public relations handbook : theory, research, and practice
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Credibility and transparency of central banks : new results based on Ifo's World Economic Survey
Hamella, Sandra
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Haan, Jakob de
- In:
Ifo survey data in business cycle and monetary policy …
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(pp. 203-223)
.
2004
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Werben um gute Lösungen : von der Öffentlichkeitsarbeit hin zu Social Marketing?
Brög, Werner
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Erl, Erhard
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Forschung im Dienste der Politikberatung : innovative …
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2002
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Campaigns (f)or a better world?
Röttger, Ulrike
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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(pp. 9-23)
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2009
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PR-Kampagnen, Medienöffentlichkeit und politischer Entscheidungsprozess : eine Fallstudie zur schweizerischen Abstimmung über den EWR
Saxer, Ulrich
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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2009
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Goethe Institut - Learn German (an brand your nation) : zwei Imagekampagnen für die deutsche Sprache
Lepp, Hanna Lena
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Tank, Hanna
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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(pp. 349-359)
.
2009
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Ethics and standards of conduct
Davis, Howard
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Public management and governance
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2009
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Charisma under crisis : presidential leadership, rhetoric, and media responses before and after the September 11th terrorist attacks
Bligh, Michelle C.
;
Kohlers, Jeffrey C.
;
Meindl, James R.
- In:
Discovering leadership
,
(pp. 200-216)
.
2009
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Finanzierung internationaler Sportveranstaltungen : das Beispiel des Kunst- und Kulturprogramms zur Fußball-Weltmeisterschaft 2006
Wewer, Göttrik
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Sportfinanzierung : Spannungen zwischen Markt und Staat
,
(pp. 121-132)
.
2009
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"Wir sind die Quelle" : politisches Online-Campaigning am Beispiel der Informationskampagne zur Gesundheitsreform 2004 des Bundesministeriums für Gesundheit
Fuhrberg, Reinhold
;
Boelter, Dietrich
- In:
Organisationskommunikation online : Grundlagen, Praxis, …
,
(pp. 197-215)
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2008
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EU-Kommunikation mit dem Bürger - sind die ÖsterreicherInnen wirklich "Europamuffel"?
Mandl, Christian
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EU-Integration
,
(pp. 161-173)
.
2009
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