When making brand selection decisions for complex technological products, a consumer is likely to use a subset of the characteristics as a "signal" of a brand's quality and performance. This study examines the usefulness of brandedness as a signal for consumers selecting three types of durable...

This paper develops an alternative model for the discriminatory pricing behavior of physicians. By introducing search cost explicitly, it generates a result that price discrimination will be practiced by all physicians even if the elasticity of market demand is less than one and all or most of...

Policy discussions and a U.S. Supreme Court decision interpret retailer services induced by retail price maintenance (RPM) as enhancing consumer surplus (CS) and welfare enhancing, marginalizing dissenting opinions that use similar models but with different parameters. However, if presales...