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Contents: Part I: Introduction and setting the scene -- 1. Introduction to the edward elgar research handbook of entrepreneurial marketing (em) / Ian Fillis and Nicholas Telford -- 2. Dante leave Homer without it: On epics, umbras and authorpreneurs / Stephen Brown and Anthony Patterson. -- Part...
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sustainability, performance management, financial concerns, resilience, and inventory management. Each chapter presents background on …
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Management -- From E-Mail-Marketing to Lead Management -- Evaluating Touchpoint Performance Along the B2B Customer Journey … Automation Connecting Marketing and Sales -- Integration of Resellers into Lead Management -- Funnel Performance Management …
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three case studies to address selected aspects of distribution and fairness in PES and AES from different perspectives. It … provides insights into the preferences of potential ES buyers in Germany for distribution and other fairness aspects in PES and … regionalized payments in AES. The surveys among potential ES buyers suggest preferences for maximin and equal distribution of …
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The fourth industrial revolution and contemporary technological, economic and cultural megatrends -- Public goods in economics and other social sciences -- The impact of megatrends on the evolution of public goods -- Health security as a public good in the era of the fourth industrial revolution...
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Marketing-Automation aus der Sicht von Unternehmen -- Marketing-Automation aus der Sicht von Beratungen -- Marketing-Automation aus der Sicht von Agenturen -- Marketing-Automation aus der Sicht der Wissenschaft -- Experteninterviews.
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Dieses Buch beschäftigt sich mit dem innovativen und prozessorientierten Einsatz von digitalen Technologien im Vertrieb und untersucht systematisch die Potenziale und Erfolgsfaktoren, aber auch die Risiken der Digitalisierung in Vertriebsorganisationen. Renommierte Expertinnen und Experten aus...
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