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By means of an event study of stock market reactions to the announcement of the Olympic Games host cities, we find a significant and positive announcement effect of hosting the Summer Games, with a cumulative abnormal return of about 2% within a few days. We do not find any significant results...
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transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and … suggest that organizations interested in influencing investors' behavior should invest in sponsorship activities at the sports …
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governments and investors understand the significance of sports to the economies of developing countries and how major sports …
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Stock market movements are the results of changes in investor sentiment (INSEN) which can even be induced by non … conduct the event study along with OLS regression model to quantify empirically the effects of sports event outcomes (SEOs) on … investor sentiment stimulation and stock market movements. Our investigation finds abnormal returns in the event windows [-2 …
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We study the stock market impact of one physiological factor, sleeplessness due to watching World Cup games overnight …
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ownership causes a shift in voters’ attention. …
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. Our evidence instead suggests that the combination of media attention and a mega-sports event can lead to transitory and …We investigate whether media coverage of mega-sports events can have spill-over effects in the stock market …. Specifically, we focus on the Olympics and we analyze whether the media attention and hype surrounding the Olympics encourages …
Persistent link: https://www.econbiz.de/10012903171