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"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth

Taylor, David George - 2010

To paraphrase an old bromide, "you are what you consume." Consumers derive their sense of self through products, brands, performances and a host of other meaning-laden materials that they consume. The marketing literature has long recognized possessions as an extension of the self-concept....

Persistent link: https://www.econbiz.de/10009475030

A consumer perspective of green event performance

von der Heidt, Tania; Firmin, Rose - 2009

This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...

Persistent link: https://www.econbiz.de/10009475187

Productivity growth and HRM: challenges and opportunities of employee potential in Fiji

Nabalarua, Eci K - 1999

maximising employee potential in the Fijian workplace. It seeks to provide an overview of the situation in Fiji and the case …

Persistent link: https://www.econbiz.de/10009451611

Electricity Generation in Fiji: Assessing the Impact of Renewable Technologies on Costs and Financial Risk

Dornan, Matthew; Jotzo, Frank - 2011

In recent years, renewable energy technologies have been advocated in Fiji on the basisthat they improve energy … technologies in Fiji are to be adequately evaluated. This paper develops andapplies a method for assessing the potential … contribution of renewable technologies to thesecurity of electricity supply in Fiji. The method is based on an application of …

Persistent link: https://www.econbiz.de/10009443775

The Relationships among Work Support, Organizational Commitment, and Organizational Citizenship Behavior of Part-time Employees in the Restaurant Industry

Liu, Yu Shan; Qu, Hailin - 2011

Part-time employees’ work behaviors are the most pressing issue in the hospitality industry. The purpose of this study is to explore the structural relationship among perceived work support, organizational commitment, job satisfaction, and organizational citizenship behavior in regard to...

Persistent link: https://www.econbiz.de/10009467981

Corporate Governance Provisions and Risk-Adjusted Performance in the U.S. Restaurant Industry

Madanoglu, Melih; Karadag, Ersem; Upneja, Arun - 2009

There is a growing awareness that corporate governance variables play an important role in firm performance. While the majority of researchers argue that firm performance is positively associated with corporate governance structure, some other scholars suggest that there is no link between...

Persistent link: https://www.econbiz.de/10009468116

Hotel Viral Marketing via Social Networks: A Strategic Pricing Lesson from Group Buying

Xiong, Lina; Hu, Clark - 2011

Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and adoptions through widespread social networks of receivers. Benefiting from the unprecedented fast growth of online social networks, this marketing maneuver merits a deeper...

Persistent link: https://www.econbiz.de/10009468012

Word of Mouth and Taste Matching: A Theory of the Long Tail

Hervas-Drane, Andres - Columbia University and Universitat Pompeu Fabra - 2007

I present a model to assess the impact of demand-side factors on theconcentration of sales within large product assortments. Consumers facea search problem within an assortment of horizontally differentiatedproducts supplied by a monopolist. They may search for a product matchby drawing products...

Persistent link: https://www.econbiz.de/10009435132

Hualapai Tribal Utility Development Project

Hualapai Tribal Nation - 2008

’s tourism enterprise district, Grand Canyon West. Coordinate the development of the Tribal Utility structure with the …

Persistent link: https://www.econbiz.de/10009437263

Consumer Perceptions of Sustainability in the Lodging Industry: Examination of Sustainable Tourism Criteria

Levy, Stuart E; Duverger, Philippe - 2010

Global Sustainable Tourism Criteria. Findings reveal that while hotel green efforts impact key marketing outcomes such as …

Persistent link: https://www.econbiz.de/10009467745