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This study examines rapid prototyping, also referred to as new production launch, or ramp-up time. A strong emphasis on speed is vital for the success of a product development and market launch. Managers concern themselves with organizing ramp-up activities into arrayed sequences to achieve...
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, innovation and economic performance at the firm level. We posit that design investments may provide firms with a higher capacity … associated with a non-systematic resort to design, a higher innovation-based performance is coupled with an increasingly more …
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