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~type_genre:"Amtsdruckschrift"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Designing and communicating experience
11
Routledge library editions / Advertising
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Advances in advertising research
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9
International journal of advertising : the quarterly review of marketing communications
9
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9
Lecture notes in economics and mathematical systems : LNEMS
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7
International symposia in economic theory and econometrics
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
International studies in economic modelling
6
A National Bureau of Economic Research conference report
5
Europäische Kulturen in der Wirtschaftskommunikation
5
International marketing ; Vol. 2
5
Theoretical and empirical perspectives in critical marketing studies
5
Advanced texts in econometrics
4
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
4
Economic papers
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European Advertising Academy
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International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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NORD
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Studies in empirical economics
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Advances in finance, accounting, and economics (AFAE) book series
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Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
3
Advanced studies in theoretical and applied econometrics : ASTA
2
Advances in international marketing
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2
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ECONIS (ZBW)
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1
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
2
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
Saved in:
3
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
5
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10004474985
Saved in:
6
Fame & fortune : how successful companies build winning reputations
Fombrun, Charles J.
;
Riel, Cees B. M. van
-
2004
Persistent link: https://www.econbiz.de/10004823195
Saved in:
7
Brand hijack : marketing without marketing
Wipperfürth, Alex
-
2005
Persistent link: https://www.econbiz.de/10004824911
Saved in:
8
The invisible grail : how brands can be used to enage with audiences
Simmons, John
-
2006
-
New ed.
Persistent link: https://www.econbiz.de/10004806805
Saved in:
9
Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan
-
2001
Persistent link: https://www.econbiz.de/10004831296
Saved in:
10
Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
Persistent link: https://www.econbiz.de/10004861473
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