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Management von Teams : theoretische Konzepte und empirische Befunde

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Measuring holistic marketing performance in a stakeholder relationship marketing model

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Silent communication : a challenge to established marketing communication practice

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Handbook on the experience economy

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This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...

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