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Soziales Kapital als Determinante der Kundenbeziehung
Bauer, Hans H.; Brünner, Dirk; Grether, Mark; Leach, Mark - 2001
Persistent link: https://www.econbiz.de/10001574636
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E-business in the 21st Century : realities, challenges and outlook
Xu, Jun; Quaddus, Mohammed - 2010
Persistent link: https://www.econbiz.de/10003856373
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Leveraging the web for customer engagement: a case study of BT's debatescape
Orlikowski, Wanda J.; Thompson, Simon - 2010
Persistent link: https://www.econbiz.de/10009489339
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Auswirkungen der "Web-2.0-Ära" auf die Markenkommunikation
Jacobs, Marco - 2009
Persistent link: https://www.econbiz.de/10009665198
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Competing for Customers in a Social Network
Dubey, Pradeep; Garg, Rahul; De Meyer, Bernard - 2012 - Rev.
Persistent link: https://www.econbiz.de/10009541920
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Competing for customers in a social network
Dubey, Pradeep; Garg, Rahul; De Meyer, Bernard - 2012 - Rev.
Persistent link: https://www.econbiz.de/10009784284
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Competing for customers in a social network
Dubey, Pradeep; Gargy, Rahul; De Meyer, Bernard - 2013 - Rev.
Persistent link: https://www.econbiz.de/10010242341
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Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008655414