In a multi-agent setting, individuals often compare own performance with that of their peers. These comparisons influence agents incentives and lead to a noncooperative game, even if the agents have to complete independent tasks. I show that depending on the interplay of the peer effects, agents...

This dissertation comprises of three independent essays which introduce novel psychologically inspired process models and examine their implications for individual, collective or market behavior. The first essay studies multi-attribute choice as a guided process of search. It puts forward a...

There is by now ample evidence from laboratory experiments that individuals exhibit "prosocial" or "other-regarding" preferences. However, a key question is whether the importance of other-regarding preferences documented in the laboratory can be readily generalized to draw conclusions about the...

A burgeoning literature in economics has started examining the role of social norms in explaining economic behavior. Surprisingly, the vast majority of this literature has studied social norms in asocial decision settings, where individuals are observed to act in isolation from each other. In...