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Supply licensing when the manufacturer strategically commits to invest in R&D
Usta, Mericcan; Erhun, Feryal; Hausman, Warren H. - 2013
Persistent link: https://www.econbiz.de/10011523068
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Handbuch Trade-Marketing : Konzepte, Instrumente, Organisationsgestaltung und Management
Czech-Winkelmann, Susanne - 2002 - 1. Aufl., 1. Dr
Persistent link: https://www.econbiz.de/10001653624
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Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K. (ed.) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008826182
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Handbook of business-to-business marketing
Lilien, Gary L. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009492438
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (ed.) - 2011
professional qualifications in sales and marketing. …
Persistent link: https://www.econbiz.de/10012669765
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Business-to-Business Marketing im Facility Management : ein Handbuch für Vertriebs- und Marketing-Manager; mit 13 Tabellen
Harting, Christian - 2002
Persistent link: https://www.econbiz.de/10014012645
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Search advertising and information discovery : are consumers averse to sponsored messages?
Sahni, Navdeep S.; Zhang, Charles - 2020
We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...
Persistent link: https://www.econbiz.de/10012244407
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Using Donald Trump's COVID-19 vaccine endorsement to give public health a shot in the arm : a large-scale ad experiment
Larsen, Bradley J.; Ryan, Timothy J.; Greene, Steven; … - 2022
Persistent link: https://www.econbiz.de/10013192496
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Bargaining under the illusion of transparency
Madarász, Kristóf - 2015
Persistent link: https://www.econbiz.de/10010495475