Amid discussions on the efficacy of digital contact tracing (DCT) during COVID-19, the Norwegian Institute of Public Health's application, Smittestopp, faced criticism for perceived privacy intrusions. Despite its relaunch without GPS-tracking, skepticism persisted due to initial issues. This...

This study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...

This research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and...