consumer attitudes, little has been documented on their marketing patterns. This study examines the influence of socio …-economic factors and market patterns on AIV marketing among smallholder farmers in Arusha Tanzania. The study applied a cross … status, education level, and household size are positively and significantly influencing the marketing of these vegetables …

theoretical and empirical conceptualization of the concept in marketing or consumer behaviour and economics is scanty. Therefore …, we seek to statistically examine the impact of marketing strategies measured by the E-commerce index on household …-run relationship among the variables. Empirical findings revealed a positive relationship between e-commerce marketing and real …