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International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl; Fastoso, Fernando - In: Handbook of research in international marketing, (pp. 179-189). 2011
Persistent link: https://www.econbiz.de/10009385442
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Theories of internationalisation and their impact on market entry
Whitelock, Jeryl - 2008
Persistent link: https://www.econbiz.de/10003655217
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Cross-national product dimensions
Stansifer, Mary Lee - 1991
Persistent link: https://www.econbiz.de/10000966619
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International market entry : the impact of competitor environment and source of information
Whitelock, Jeryl - 1996
Persistent link: https://www.econbiz.de/10001328796
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30th anniversary issue
Whitelock, Jeryl (contributor) - 2013
Persistent link: https://www.econbiz.de/10009730624
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International marketing theory, strategy and implementation : insights from Latin America
Fastoso, Fernando (contributor) - 2012
Persistent link: https://www.econbiz.de/10009570006