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Gestaltung und Regulierung von freiberuflichen Dienstleistungen : ein allgemeiner Handlungsfaden
Arruñada, Benito - In: Staatlich gebundene Freiberufe im Wandel : rechtliche …, (pp. 115-135). 1998
Persistent link: https://www.econbiz.de/10001323429
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Outsourcing and Offshoring of Professional Services
Sako, Mari - In: The Oxford handbook of professional service firms. 2015
Persistent link: https://www.econbiz.de/10013476378
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Service Innovation in Professional Service Firms: A Review and Future Research Directions
Barratt, Michael; Hinings, Bob - In: The Oxford handbook of professional service firms. 2015
Persistent link: https://www.econbiz.de/10013476382
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Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele; Solé Moro, Mª Luisa; Argila … - In: Advances in National Brand and Private Label Marketing …, (pp. 173-199). 2022
Persistent link: https://www.econbiz.de/10013281299
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Engaged communicative consumption : how IMC campaigns generate a space for civic conversation
McDowell Marinchak, Christina L.; Burk, Jill K. - In: Integrated marketing communication : creating spaces …, (pp. 7-21). 2016
Persistent link: https://www.econbiz.de/10011558285
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Integrated marketing communication and customer engagement : "it's beautiful"
Assmus, Daniel U. - In: Integrated marketing communication : creating spaces …, (pp. 23-35). 2016
Persistent link: https://www.econbiz.de/10011558286
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Integrated marketing communication and goods as toys : marketing childhood to adults
Lucas, Paul A. - In: Integrated marketing communication : creating spaces …, (pp. 53-70). 2016
Persistent link: https://www.econbiz.de/10011558304
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Integrated marketing communication and crisis communication : the American Red Cross
McKendree, Amanda - In: Integrated marketing communication : creating spaces …, (pp. 129-142). 2016
Persistent link: https://www.econbiz.de/10011558313
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Leveraging digital marketing and integrated marketing communications for brand building in emerging markets
Chakraborty, Amrita; Jain, Varsha - In: Marketing Communications and Brand Development in …, (pp. 281-305). 2022
Persistent link: https://www.econbiz.de/10013274643
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 249-270). 2024
Persistent link: https://www.econbiz.de/10014529112