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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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72
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Business horizons
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Australasian marketing journal
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ECONIS (ZBW)
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121
Leistungsbündel als Absatzobjekte : ein Ansatz zur Überwindung der Dichotomie von Sach- und Dienstleistungen
Engelhardt, Werner Hans
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
45
(
1993
)
5
,
pp. 395-426
Persistent link: https://www.econbiz.de/10001143212
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122
Bestimmung des Einflusses der Werbequalität auf den Marktanteil
Merz, Jürgen
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
39
(
1993
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10001144234
Saved in:
123
Testing for parameter stability in executive remuneration functions
Braunstein, Andrew W.
- In:
Studies in economic analysis
14
(
1993
)
2
,
pp. 54-73
Persistent link: https://www.econbiz.de/10001144858
Saved in:
124
Quantitative Frühindikatoren für die betriebliche Absatzentwicklung
Stock, Kurt
- In:
Ifo-Schnelldienst
46
(
1993
)
22
,
pp. 14-19
Persistent link: https://www.econbiz.de/10001145686
Saved in:
125
Cointegration analysis of the advertising-sales relationship
Baghestani, Hamid
- In:
The journal of industrial economics
39
(
1991
)
6
,
pp. 671-681
Persistent link: https://www.econbiz.de/10001114183
Saved in:
126
Marketing
i upravlenie proizvodstvom
Krutikov, Feliks A.
- In:
Ėkonomist : ežemesjačnyj naučno-praktičeskij žurnal
(
1991
),
pp. 45-55
Persistent link: https://www.econbiz.de/10001115757
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127
An extension of mixed estimation, with an application to forecasting new product growth
Kennedy, Peter
- In:
Empirical economics : a journal of the Institute for …
16
(
1991
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10001116523
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128
Externe Datenbanken für das
Marketing
- Beispiel Univox : eine neue sozialwissenschaftliche Datenbank im Aufbau
Schoch, Rolf B.
- In:
Thexis : Fachzeitschrift für Marketing ; …
8
(
1991
)
1
,
pp. 34-38
Persistent link: https://www.econbiz.de/10001117616
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129
Some exploratory models for assessing small firms'
marketing
performance : (a qualitative approach)
Carson, David
- In:
European journal of marketing : EJM
24
(
1990
)
11
,
pp. 1-51
Persistent link: https://www.econbiz.de/10001118947
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130
Market shares and firm performance in oligopolistic markets
Kesteloot, Katrien
- In:
European journal of political economy
8
(
1992
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10001119629
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