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Aus zwei mach eins?
Bertini, Marco; Tavassoli, Nader T. - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 4, pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
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Can one business unit have 2 revenue models?
Bertini, Marco; Tavassoli, Nader T. - In: Harvard business review : HBR 93 (2015) 3, pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
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When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco; Tavassoli, Nader T. - In: Harvard business review : HBR 95 (2017) 5, pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
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Bridging psychological distance
Hamilton, Rebecca W. - In: Harvard business review : HBR 93 (2015) 3, pp. 116-119
Persistent link: https://www.econbiz.de/10010504006
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Special issue: marketing insights from multimedia data
Grewal, Rajdeep (ed.); Gupta, Sachin (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012794325