1 Introduction -- 2 Government public relations: what is it good for? -- 3 Media relations -- 4 Public information … -- 7 Harnessing social media effectively on behalf of governments -- 8 Why do places brand? Branding in the public sector … evaluating government media and social media engagement -- 13 Reputation management -- 14 Applying Mordecai Lee's government …

Chapter 1. Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes … -- Chapter 2. Conceptualizing Media CSR Communication: Responsible Contributions to the (Global) Public Sphere? -- Chapter 3 …. Sustainability as Cultural Practice and Media as Institutions of Change -- Chapter 4. The Should, the Could and the Would. On Paradox …