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Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...

Persistent link: https://www.econbiz.de/10011435593

Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany

Geise, Fabian A. - In: Bridging the gap between advertising academia and practice, (pp. 15-27). 2017

Persistent link: https://www.econbiz.de/10011539951

Customer involvement in new product development in B2B : the role of sales

La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57

Persistent link: https://www.econbiz.de/10011549366

End-user engagement within innovative public procurement practices : a case study on public-private partnership procurement

Torvinen, Hannu; Ulkuniemi, Pauliina - In: Industrial marketing management : the international … 58 (2016), pp. 58-68

Persistent link: https://www.econbiz.de/10011549369

Customer engagement : contemporary issues and challenges

Brodie, Roderick J. (ed.); Hollebeek, Linda D. (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011412087

The new production of users : changing innovation collectives and involvement strategies

Hyysalo, Sampsa (ed.); Jensen, Torben Elgaard (ed.); … - 2016

Acknowledgments -- About the editors -- About the contributors -- Introduction to the new production of users / Sampsa Hyysalo, Torben Elgaard Jensen and Nelly Oudshoorn -- Rethinking and extending theoretical approaches to the production of users in innovation -- Protecting the right to...