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Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A. - 2007
Persistent link: https://www.econbiz.de/10004875849
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Lovemarks : the future beyond brands
Roberts, Kevin W. S. - 2005 - 2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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Fashion brands : branding style from Armani to Zara
Tungate, Mark - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004911815
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Advertising tracking
Pai, Seema; Siddarth, S.; Divakar, Suresh - In: The Sage handbook of advertising, (pp. 233-246). 2007
Persistent link: https://www.econbiz.de/10003570483
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Empowering Ghana's cereal producers in the marketplace
Dawson, Jonathan - In: Building businesses with small producers : successful …, (pp. 94-120). 2002
Persistent link: https://www.econbiz.de/10001713978
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Fans statt Kunden - authentische Emotionalisierung bei mymuesli
Bessau, Hubertus; Wittrock, Max - In: Erfolgsfaktor Emotionalisierung : wie Unternehmen die …, (pp. 73-86). 2010
Persistent link: https://www.econbiz.de/10008773260
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The role of retail services in food market equilibrium
Chidmi, Benaissa; Lopez, Rigoberto A. - In: Innovation and system dynamics in food networks 2007 : …, (pp. 497-506). 2007
Persistent link: https://www.econbiz.de/10003713463
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Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv; Wolfram, Catherine D. - 2007
Persistent link: https://www.econbiz.de/10003572094
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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10004474985
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Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco - 2005
Persistent link: https://www.econbiz.de/10004861473