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~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Conference proceedings"
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ICORIA <14., 2015, London>
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Peter Lang GmbH
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Conference on Panel Data and Labour Market Dynamics <3, 1992, Sandbjerg>
1
Conference on Research in Business Cycles <1998, Stanford, Calif.>
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Designing and communicating experience
11
Advances in advertising research
10
Contributions to economic analysis
9
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
9
Lecture notes in economics and mathematical systems : LNEMS
8
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7
International symposia in economic theory and econometrics
7
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7
International studies in economic modelling
6
A National Bureau of Economic Research conference report
5
Europäische Kulturen in der Wirtschaftskommunikation
5
Advanced texts in econometrics
4
European Advertising Academy
4
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Studies in empirical economics
4
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3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Advances in spatial science
3
Advertising and consumer psychology
3
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Premier reference source
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Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
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Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
2
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
Saved in:
3
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
5
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10004474985
Saved in:
6
Fame & fortune : how successful companies build winning reputations
Fombrun, Charles J.
;
Riel, Cees B. M. van
-
2004
Persistent link: https://www.econbiz.de/10004823195
Saved in:
7
Brand hijack : marketing without marketing
Wipperfürth, Alex
-
2005
Persistent link: https://www.econbiz.de/10004824911
Saved in:
8
The invisible grail : how brands can be used to enage with audiences
Simmons, John
-
2006
-
New ed.
Persistent link: https://www.econbiz.de/10004806805
Saved in:
9
Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan
-
2001
Persistent link: https://www.econbiz.de/10004831296
Saved in:
10
Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
Persistent link: https://www.econbiz.de/10004861473
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