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In this paper we compare the emerging field of open strategy to the established field of open innovation in order to facilitate their cross-fertilisation both in research and practice. Taking a communication-centred perspective, we argue that in both fields ‘openness' concerns opening-up the...
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Media technologies have evolved over time, competing with one another. Media are socially important agents rather than mere technological objects as they penetrate deeply into people's lives. For example, TV has been leading the mass communication age for a long time since the emergence of...
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We conceptualize the roots of cognitive, linguistic, and communicative theories of institutions and outline the promise and potential of a stronger communication focus for institutional theory. In particular, we outline a theoretical approach that puts communication at the heart of theories of...
Persistent link: https://www.econbiz.de/10011620717
Communication is at the center of any business transaction. Unfortunately until recently, communication has rarely been assigned its proper relevance in traditional business studies at German universities. This paper attempts to demonstrate why communication science can and should be an integral...
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