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A retrospective on the field of marketing and public policy
In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 126-146
Persistent link: https://www.econbiz.de/10001222532
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Special issue on international issues in law and public policy
In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 1-125
Persistent link: https://www.econbiz.de/10001222538
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Ethical and social marketing in Asia : incorporating fairness management
Bang, Nguyen (ed.); Rowley, Chris (ed.) - 2015
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the...
Persistent link: https://www.econbiz.de/10011434074
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Segmentation in social marketing : process, methods and application
Dietrich, Timo (ed.); Rundle-Thiele, Sharyn (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011521717
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Macro-social marketing insights : systems thinking for wicked problems
Kennedy, Ann-Marie (ed.) - 2020
Persistent link: https://www.econbiz.de/10012052092
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Social marketing in action : cases from around the world
Basil, Debra Z. (ed.); Diaz-Meneses, Gonzalo (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011979200
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Warum befolgen wir Recht? : Rechtsverbindlichkeit und Rechtsbefolgung in interdisziplinärer Perspektive
Hilbert, Patrick (ed.); Rauber, Jochen (ed.) - Warum befolgen wir Recht? <Veranstaltung> <2018, Heidelberg> - 2019
Persistent link: https://www.econbiz.de/10011983628
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Aspekte der Unternehmenstransparenz : Jahresheft des Wissenschaftlichen Beirats der Stiftung Familienunternehmen
Di Fabio, Udo; Ehrke-Rabel, Tina; Fuest, Clemens; … - Stiftung Familienunternehmen - 2019
Persistent link: https://www.econbiz.de/10012019607
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Konsum und nachhaltige Entwicklung : Verbraucherpolitik neu denken
Boos, Adrian (ed.); Brönneke, Tobias (ed.);  … - Verbraucherforschungsforum <2018, Pforzheim> - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10011987337
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Social cues as digital nudges in information systems usage contexts
Adam, Martin - 2019
Persistent link: https://www.econbiz.de/10012104958