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Adaptive decision making
Bettman, James R.; Carmon, Ziv; Johnson, Eric J.; … - 2016
Persistent link: https://www.econbiz.de/10011446075
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Emotion, adaptive decision making and consumer behavior
Bettman, James R.; Kahn, Barbara E.; Keller, Punam Anand - 2016
Persistent link: https://www.econbiz.de/10011446104
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Recent work on consumer information processing
Bettman, James R.; Zauberman, Gal; Drolet, Aimee Leigh; … - 2016
Persistent link: https://www.econbiz.de/10011446107
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Attitude, identity, and influence
Bettman, James R.; Kassarjian, Harold H.; Lutz, Richard J. - 2016
Persistent link: https://www.econbiz.de/10011446133
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Legends in marketing: Christian Grönroos
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010234428
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Market segmentation
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337119