The goal of this paper is to evaluate the importance of cloud services for Integrated Service Providers and how collaborative product development could strengthen their position within the Cloud Industry. The global cloud market is growing rapidly and gaining daily more momentum. The German...

During the last years, companies in high-technology marketplaces were confronted with technology innovations, dynamic markets, changing customer requirements and uncertainty. Manufacturing companies can't escape these trends. To cope with these trends, companies try to develop new product...