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Bundling becomes a dominant sales strategy in telecommunications. Dual and triple-play packages are increasingly popular among subscribers. From operators' perspective, a core issue in bundling design is the knowledge about how consumers value packages. In this paper we focus on elicitation of...
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This paper studies how to calculate the propensity of individuals to participate in e-commerce, studying the variables that affect costumers at the time of the online transactions and how to modify their inclination to it, being the most relevant variables socioeconomic and those which are...
Persistent link: https://www.econbiz.de/10012483397
The internet giants - Facebook, Amazon, Netflix and Google, among others - have transformed society with both positive and negative effects. The negative effects have been stark. There have been huge disruptions caused by e-commerce. More recently, subtler, but even more serious negative effects...
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The present paper analyses the perception of innovation of individuals in Spain and the factors associated with it. Data from 2015 and 2018 about individuals from the Spanish surveys are used. The data include several measures of innovation perception, gender, age, educational level, and other...
Persistent link: https://www.econbiz.de/10012804977
The present paper analyses perception of AI of individuals in Spain and the factors associated with it. Data on 6,308 individuals from the Spanish survey (CIS, 2018) are used. The data include several measures of perception, innovation, place of residence (autonomous regions and province),...
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