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~type_genre:"Nachschlagewerk"
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ECONIS (ZBW)
192
BASE
185
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1
Grundbegriffe des
Marketing
Zentes, Joachim
-
1992
-
3., durchges. Aufl
Persistent link: https://www.econbiz.de/10000837373
Saved in:
2
The dictionary of
marketing
Ostrow, Rona
;
Smith, Sweetman R.
-
1988
Persistent link: https://www.econbiz.de/10000743286
Saved in:
3
Standard-Lexikon für
Marketing
, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10000707700
Saved in:
4
Dictionary of
marketing
& advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
5
The
marketing
glossary : key terms, concepts, and applications in
marketing
management, advertising, sales promotion, public relations, direct
marketing
, market research, sales
Clemente, Mark N.
-
1992
Persistent link: https://www.econbiz.de/10000861166
Saved in:
6
International dictionary of
marketing
and communication
Jefkins, Frank W.
-
1987
Persistent link: https://www.econbiz.de/10013480631
Saved in:
7
Gabler-Wirtschafts-Lexikon
Arentzen, Ute
(
contributor
)
-
1997
-
[13. - 14. Aufl.]
Persistent link: https://www.econbiz.de/10000339451
Saved in:
8
Vahlens Kompendium der Betriebswirtschaftslehre
Bitz, Michael
(
contributor
);
Baetge, Jörg
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000340922
Saved in:
9
Lexikon der Betriebswirtschaft
Lück, Wolfgang
(
ed.
)
-
1993
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000345820
Saved in:
10
Encyclopedia of banking & finance
Munn, Glenn G.
(
founder
);
Garcia, Ferdinand L.
(
ed.
); …
-
1991
-
9th ed., rev. and expanded
Persistent link: https://www.econbiz.de/10000085134
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