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Bray, Jeffery P. - 2009

It is widely reported that consumer interest in environmental and ethical issues is growing. Evidence suggests that ethical considerations are now impacting on a broad range of consumption decisions. The focus of this paper is the impact such concerns may hold in clothing purchase decision...

Persistent link: https://www.econbiz.de/10009429841

Relationship Marketing in Consumer Markets: The Paradigm That Refused to Shift

Marandi, E.; Robson, Julie - 2008

The last two decades of the last century witnessed the rapid rise to prominence of the concept of relationship marketing. A prolifera of papers were published and many claimed that a new dawn in marketing had begun, and that a paradigm shift had taken place (see for example, Gummesson, 1997;...

Persistent link: https://www.econbiz.de/10009429849

Internal Marketing and Customer Orientation within Small Insurance Brokers in the UK

Ali, N.; Robson, Julie; Sekhon, Y. - 2008

In order for service companies to have satisfied customers, they need satisfied employees (George, 1977). Internal marketing aims to encourage employees to be customer oriented which in turn should lead to delivering better service quality and satisfied customers. Research on internal marketing...

Persistent link: https://www.econbiz.de/10009429850

Trust and corruption: escalating social practices?

Kretschmer, Martin - 1998

Escalating social practices spread dynamically, as they take hold. They are self fulfilling and contagious. This article examines two central social practices, trust and corruption, which may be characterized as alternative economic lubricants. Corruption can be a considerable instrument of...

Persistent link: https://www.econbiz.de/10009429880

From Marketing to Market Practices: Assembling the Ruin Bars of Budapest

Erdelyi, Peter; Lugosi, Peter - 2009

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

Persistent link: https://www.econbiz.de/10009429898

Organising Performance in E-Commerce Firms: A Multi-Case Study of Small Retailers in the South of England

Erdelyi, Peter - 2008

In the past decade policy makers in the United Kingdom as well as the European Union have considered the adoption of information and communication technologies (ICTs) by small and medium-sized enterprises (SMEs) as a key driver for productivity growth and overall economic competitiveness. The...

Persistent link: https://www.econbiz.de/10009429899

Organizing Competences: The Role of ICTs in Strategy Formation in SMEs

Erdelyi, Peter - 2007

The competence perspective of the firm (encompassing the Resource-Based View, the Knowledge-Based View, evolutionary theory and other theories of competence and capabilities) offers the notion of “differential organizing competence” for conceptualising the capability to organise as a source...

Persistent link: https://www.econbiz.de/10009429902

The evaluation of E-business related technologies in the Railway Industry

Tetther, Clara M.; Ferreira, Luis - 2004

For the purposes of this paper, e-business is defined as: "the performance, automisation and organisation of … research has been conducted either into how e-business technology can be successfully evaluated, or into the associated costs … Australian Fortune 100, the paper puts forward a framework for the evaluation of e-business investments within the railway …

Persistent link: https://www.econbiz.de/10009437488

An examination of institutional factors for internationalizing the business and accounting curricula

Hor, Jamal; Matawie, Kenan; Mahony, Greg; Fisher, Greg - University of Sydney; University of Western Sydney; … - 2004

Today's global economy and increased internationalization of business activity are forcing business schools to … internationalize their business curriculum, including the accounting curriculum, in order to educate and prepare students to practice … international component in their business and/or accounting curricula. In this study, it was found that, among the seven variables …

Persistent link: https://www.econbiz.de/10009482040

Business process integration and automation in ERP system environment : integration of applications and workflows

Samaranayake, Premaratne; Chan, Felix T. S. - University of Western Sydney; University of Hong Kong; … - 2006

Business process integration and automation have gained popularity among business community, in the recent past. This … maximizing the benefits of Business Process Reengineering (BPR) projects. This paper presents a framework for integrating …) methodology, incorporating unitary structure-based models for business process applications and workflows. Main features of the …

Persistent link: https://www.econbiz.de/10009482116