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Strategic management : competitiveness and globalization ; [concepts and cases]
Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. - 2005 - 6. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10001833053
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752
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Strategic planning for public relations
Smith, Ronald D. - 2013 - 4. ed., 1. publ.
Persistent link: https://www.econbiz.de/10010193476
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Retailing
Dunne, Patrick M.; Lusch, Robert F.; Carver, James R. - 2014 - 8. ed., international ed.
Persistent link: https://www.econbiz.de/10010242123
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Strategic management : building and sustaining competitive advantage
Pitts, Robert A.; Lei, David - 2003 - 3. ed
Persistent link: https://www.econbiz.de/10001665272
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Economics of strategy
Besanko, David (contributor) - 2007 - 4. ed.
Persistent link: https://www.econbiz.de/10003292029
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Strategic management : formulation, implementation, and control
Pearce, John A.; Robinson, Richard B. - 2007 - 10. ed.
Persistent link: https://www.econbiz.de/10003053128
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Retailing management
Levy, Michael; Weitz, Barton A. - 2007 - 6th ed., internat. ed.
Persistent link: https://www.econbiz.de/10013469325
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Basic marketing : a marketing strategy planning approach
Perreault, William D. - 2011 - 18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418