//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossary included"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gesellschaftspolitische Releva...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbung
821
Advertising
786
Theorie
227
Theory
227
Werbewirkung
130
Advertising effects
129
Consumer behaviour
126
Konsumentenverhalten
126
USA
108
United States
107
Deutschland
93
Germany
88
Internet marketing
83
Online-Marketing
83
Preismanagement
79
Pricing strategy
79
Competition
59
Wettbewerb
59
advertising
58
Marketing
52
Marketing management
50
Marketingmanagement
50
Product quality
39
Produktqualität
39
Internet
38
Market structure
35
Marktstruktur
35
Media industries
33
Mediensektor
33
Digital platform
31
Digitale Plattform
31
Network economics
31
Netzwerkökonomik
31
Advertising industry
28
Experiment
28
Werbewirtschaft
28
Duopol
27
Duopoly
27
Produktdifferenzierung
27
Game theory
26
more ...
less ...
Online availability
All
Free
382
Undetermined
60
Type of publication
All
Book / Working Paper
807
Journal
17
Type of publication (narrower categories)
All
Glossary included
Non-commercial literature
Article in journal
5,395
Aufsatz in Zeitschrift
5,395
Graue Literatur
807
Aufsatz im Buch
698
Book section
698
Working Paper
644
Arbeitspapier
608
Hochschulschrift
445
Collection of articles of several authors
220
Sammelwerk
220
Thesis
211
Konferenzschrift
149
Aufsatzsammlung
130
Lehrbuch
115
Textbook
99
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
76
Bibliography included
76
Conference proceedings
51
Case study
50
Fallstudie
50
Conference paper
49
Konferenzbeitrag
49
Wörterbuch
46
Ratgeber
35
Reprint
32
Bibliographie
29
Guidebook
29
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
21
Government document
21
Bibliografie
19
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
more ...
less ...
Language
All
English
650
German
148
Russian
11
French
8
Swedish
5
Danish
3
Dutch
3
Polish
3
Finnish
2
Norwegian
2
Afrikaans
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
22
Anderson, Simon P.
11
Kind, Hans Jarle
11
Jullien, Bruno
9
Wilson, Christopher
9
Bergemann, Dirk
8
Moraga-González, José Luis
8
Bonatti, Alessandro
7
Nilssen, Tore
7
Soloveichik, Rachel
7
Forker, Olan D.
6
Nakamura, Leonard Isamu
6
Nickel, Volker
6
Schaffner, Sandra
6
Shelegia, Sandro
6
Sørgard, Lars
6
Alleman, James H.
5
Dubois, Pierre
5
Durante, Ruben
5
Galeotti, Andrea
5
Ivaldi, Marc
5
Knight, Brian G.
5
Pagano, Marco
5
Peitz, Martin
5
Saffer, Henry
5
Silk, Alvin J.
5
Affeldt, Pauline Luise
4
Argentesi, Elena
4
Brekke, Kurt R.
4
Della Vigna, Stefano
4
Eberhardt, Markus
4
Filistrucchi, Lapo
4
Fitzgerald, Doireann
4
Gabszewicz, Jean Jaskold
4
Galasso, Vincenzo
4
Griffith, Rachel
4
Haller, Stefanie
4
Johnson, Garrett A.
4
Karle, Heiko
4
Kerkhof, Anna
4
more ...
less ...
Institution
All
National Bureau of Economic Research
7
RWI - Leibniz-Institut für Wirtschaftsforschung
6
Zentralausschuss der Werbewirtschaft
5
Cornell University / Department of Agricultural Economics
3
Nordic Council of Ministers
3
Zentralverband der Deutschen Werbewirtschaft
3
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
European Society for Opinion and Marketing Research
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
IP Deutschland GmbH <Köln>
2
Rossijskaja Akademija Reklamy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
University of Western Sydney, Nepean / Department of Economics
2
Virginia Polytechnic Institute and State University / Department of Economics
2
Advertising Association
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Centre for International Research on Communication and Information Technologies
1
Columbia University / Department of Economics
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
DentsūkōkokuKK
1
Deutsche Unilever GmbH <Hamburg>
1
Deutscher Kommunikationsverband
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Deutschland / Umweltbundesamt
1
Ekonomiska Forskningsinstitutet
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europa-Institut <Saarbrücken>
1
European University Institute / Department of Law
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
38
CESifo working papers
29
Discussion paper / Centre for Economic Policy Research
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
21
Discussion papers / CEPR
14
Working papers / TSE : WP
14
Working paper series
12
Discussion paper / Tinbergen Institute
11
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
9
Working paper
9
Cowles Foundation discussion paper
8
NBER working paper series
7
Simon Business School working paper
7
CIE discussion papers
6
Discussion paper / Center for Economic Research, Tilburg University
6
Discussion paper / NHH, Department of Economics
6
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
6
RWI Datenbeschreibung
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Stanford University Graduate School of Business research paper
6
Working papers / Bureau of Economics, Federal Trade Commission
6
Working papers / Harvard Business School, Division of Research
6
[RWI Projektberichte]
6
AEM research bulletin
5
Department of Economics discussion paper series / University of Oxford
5
R.B.
5
Volkswirtschaftliche Diskussionsbeiträge
5
Working paper series / Charles University, Center for Economic Research and Graduate Education ; Academy of Sciences of the Czech Republic, Economics Institute, CERGE-EI
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
4
ERIM report series research in management
4
NORD
4
Report / Marketing Science Institute
4
Research and the development of pedagogical materials : working papers
4
Rotman School of Management working paper / University of Toronto Rotman School of Management
4
Working papers / Federal Reserve Bank of Philadelphia, Research Department
4
Working papers / W / Helsinki School of Economics and Business Administration
4
Working papers in economics
4
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
more ...
less ...
Source
All
ECONIS (ZBW)
823
OLC EcoSci
1
Showing
1
-
10
of
824
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Der institutionelle Handel mit gebrauchten Konsumgütern : Strukturanalyse und Marktpolitik
Fuhrmann, Klaus
-
1987
Persistent link: https://www.econbiz.de/10000759560
Saved in:
2
Konsumgüter-Marketing im Zeichen veränderter Marktstrukturen : [1.Ideen-Wettbewerb "Wirtschaft u. Gesellschaft"]
Hofebauer, Andreas
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000737934
Saved in:
3
Prace z zakresu teorii obrotu towarowego : handel i rynek w krajach socjalistycznych
Mynarski, Stefan
(
revision
)
-
1987
Persistent link: https://www.econbiz.de/10013400898
Saved in:
4
Advertising works : papers from the IPA Advertising Effectiveness Awards
Henley-on-Thames : World Advertising Research Center
;
…
-
[1.]1980(1981) -
Persistent link: https://www.econbiz.de/10000499353
Saved in:
5
Publicité / Institut National de la Statistique et des Etudes Economiques : en ...
Institut national de la statistique et des études …
-
Paris
-
1986(1988); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000504685
Saved in:
6
Öko-Schmäh oder Information? : Über den Mißbrauch gefühlsbetonter
Werbung
mit Umweltschutzargumenten
Furgler, Erika
-
1991
Persistent link: https://www.econbiz.de/10000508044
Saved in:
7
Sponsorship als Marketinginstrument
Specht, Andreas D. von
-
1985
Persistent link: https://www.econbiz.de/10000422162
Saved in:
8
Trends im Konsumentenverhalten : eine Analyse der Veränderung von Verbrauchersensibilität und Verbraucherverhalten
Scobel, Christoph-H.
-
1995
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000532733
Saved in:
9
Online-
Werbung
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
10
Dentsu Japan marketing/advertising yearbook
DentsūkōkokuKK
-
Tokyo : Dentsu
-
Nr. 18.1981 - 23.1983; Vol. 1.1983 - 3.1985; …
Persistent link: https://www.econbiz.de/10000487058
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->