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The international film business : a market guide beyond Hollywood
Finney, Angus
-
2015
-
Second edition
The film value chain -- Users and the changing digital market -- Business and
management
strategies -- Conclusion …
Persistent link: https://www.econbiz.de/10010424167
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Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
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2005
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4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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Introduction to
marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
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2008
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9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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Creating a winning e-business
Napier, H. Albert
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Rivers, Ollie N.
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Wagner, Stuart W.
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2006
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2. ed.
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Bankmarketing & Bankmanagement : 125 Glossare zu Produkten, Methoden und Konzepten
Judt, Ewald
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Klausegger, Claudia
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2014
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Marketing
management
Kotler, Philip
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Keller, Kevin Lane
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2006
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12. ed.
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Marketing
Berkowitz, Eric N.
(
contributor
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1992
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3. ed
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Consumer behavior and
marketing
strategy
Peter, Jerome Paul
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Olson, Jerry C.
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1993
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3. ed
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The practice of
marketing
management
: analysis, planning, and implementation
Cohen, William A.
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1991
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2. ed.
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Principles of
marketing
Lamb, Charles W.
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1992
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