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Using a wide range of models we document a protracted fall in the natural (or neutral) rate of interest in advanced economies, driven by ageing, waning productivity growth, a rise in mark-ups, and a surge in risk aversion in the wake of the global financial crisis. While our neutral rate...
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This paper focuses on marketing expenditures and their relation with R&D investments and innovative sales. A higher … in a macro sense, an increase of GDP. This paper raises the issue that good innovation need a strong marketing effort in … evidence that marketing expenditures explain a lot of the success of the innovation 0.5 to 0.7% (measured in terms of the …
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