Culture in business contexts -- Case 1: Wal-mart in Germany : corporate formula does not fit the German culture -- Cultural competence for leaders -- Case 2: Appropriating the Samoan culture : another Nike cultural faux pas -- Culture and identity -- Case 3: cheerios commercial : 30 seconds that...

"The book begins with an anonymous person engaged in an international teleconferencing scenario so that readers can relate to the importance of learning more about intercultural communication. A more formal tone follows with chapters that examine the process of communication, which includes an...

"Description: This highly regarded text--now revised and expanded with 50% new material--helps students and professionals mindfully build their knowledge and competencies for effective intercultural communication on any setting. The authors' comprehensive, updated theoretical framework...