This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it...

Das erste praxisbezogene Buch für den Produktmanager in der Pharma- und Medizinprodukteindustrie oder für den, der es noch werden will. Dieses Buch ist praxisnah und für den täglichen Einsatz konzipiert: Der Praxisleitfaden ist der tägliche Assistent des Produktmanagers, der erfolgreich im...

This examination of the economics of the biopharmaceutical industry has 18 chapters by health economists. Part 1 examines the economics of biopharmaceutical innovation. Part 2 examines the market for biopharmaceuticals with chapters on prices and reimbursement in industrialised and developing...